Press and media kit

René Bohnsack is Full Professor of Strategy and Innovation at Católica Lisbon School of Business and Economics and the author of The AI Strategy Playbook: From Zero to 100 (Routledge, 2026). Ranked among the top 1% most-cited scientists (Stanford and Elsevier, 2026), he has trained more than 5,000 executives to lead AI adoption.

René Bohnsack is Full Professor of Strategy and Innovation at Católica Lisbon School of Business and Economics, Visiting Professor at the University of St. Gallen and co-founder of Zero to 100 and Augmtd. He is the author of The AI Strategy Playbook: From Zero to 100 (Routledge, 1 September 2026). The 2026 Stanford and Elsevier ranking places him among the top 1% most-cited scientists. He designs and teaches AI leadership programs and has trained more than 5,000 executives at more than 30 organizations in over 10 countries. He is Academic Director of The Lisbon MBA and gave a TEDx talk on business model patterns in 2018.

René Bohnsack is Full Professor of Strategy and Innovation at Católica Lisbon School of Business and Economics and Visiting Professor at the University of St. Gallen. He is Academic Director of The Lisbon MBA, Director of the Galp Chair for Innovation and Systemic Impact and founding director of the Digital+Sustainable Innovation Lab. He has co-founded ventures in digital health, digital events and AI, and exited two of them, including Fitbase, acquired by Hansefit in 2020. Today he is co-founder of Zero to 100 and Augmtd.

His book, The AI Strategy Playbook: From Zero to 100, was published by Routledge on 1 September 2026. It sets out four AI Stacks (Skill, Transformation, Strategy, and Governance and Control) that take a leadership team from first experiments to AI built into strategy, operations and business models.

René has more than 40 peer-reviewed publications, cited more than 8,000 times, and has won research grants of more than €2.2 million. The 2026 Stanford and Elsevier ranking places him among the top 1% most-cited scientists. His awards include the Academy of Management ONE Division Best Paper Award (2019) and the Reimagine Education Award from Wharton and QS (2018).

He has trained more than 5,000 executives at more than 30 organizations in over 10 countries, with an average participant rating of 8.9 out of 10 from 269 responses, and has given more than 100 talks, including a TEDx talk in 2018. He holds a PhD from the University of Amsterdam and an MLitt from the University of St Andrews, and was an International Faculty Fellow at MIT Sloan in 2018.